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The artist gives his £25k prize award winnings to grassroots live spaces

Sam Fender holding his trophy in the North East
He was awarded the honor last month in Newcastle

The artist has handed over the complete sum of his £25,000 Mercury Prize winnings to the Music Venues Trust, which operates to protect the United Kingdom's small concert spaces.

The star was presented with the prize on 16 October as his third album his work was chosen as the best record of the previous year.

The musician has decided to give the cash to the MVT, in acknowledgment of the essential function local spots played in his beginning days.

"I personally couldn't be pursuing my current career if it wasn't for all the shows I played around the region, and further afield, when I was starting out," stated Sam Fender. "These spaces are iconic, but they are in difficulty."

From early 2023 onward, over 150 of these locations have permanently closed – approximately 16% of the entire UK sector.

Recently, top acts including the band Pulp, the group Coldplay, Katy Perry and Ed Sheeran have all aided the trust in its initiatives to keep the scene afloat, by adding a small levy to their admission fees, which benefits local stages.

Fender also took part, generating over £100k on his recent tour to assist numerous small stages across the UK.

These funds helped spaces that were dealing with possible closure due to challenges arising from water damage, blazes and bereavements, as well as permit problems, legal disputes and noise complaints.

Other venues obtained monetary aid in modernizing infrastructure and sound and lighting systems that directly benefitted performers and audiences.

"The notion that funds from performances in large arenas backs the independent spots, where it begins for performers like me, is just logical," the star has commented.

Pulp members in concert
The group are among the artists who contributed their honor prize money to good causes

He is among several artists to contribute his award prize money to charitable organizations.

Back when the band received the award in the mid-90s for their album the album, frontman Cocker announced that the group would contribute their cash to the organization War Child.

That year, rapper and singer she split her award between multiple charities, like the children's charity and a charity for Sickle Cell.

"And I gave a £1,000 to Highgate Newtown, to their classes, because I practiced gymnastics when I was growing up and they required new equipment," Ms Dynamite told outlets.

In recent years, the band gave their funds to the local youth club that developed their band, as well as other local music groups.

And 1994 winners M People donated their winnings to a charity for MS after a friend was diagnosed the condition.

"Receiving the award was quite enough," said vocalist the singer. "The prize was the bonus but we could do without the cherry, because we had the main prize. So our victory touched somebody else's life."

Recently, the trust shared it had saved two grassroots venues in that region, by placing them under local control.

The first in that area and The Croft in Bristol were purchased under the public acquisition initiative, which is funded by a national body and enthusiasts who acquire "stakes" in the buildings.

CR
About the author

Chad Rice

Maya Sterling is a digital strategist with over 8 years of experience in content marketing and brand development, specializing in tech startups.

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